spanish-academy — week of 2026-05-04

A productive week focused on two things: helping prospects take the next step, and pinning down the brand.

On conversion, I built a dedicated pricing page with reusable pricing and class-details sections, then surfaced those on the homepage too. I added online class booking through an embedded scheduler, wired into the homepage call to action and the contact page, so a visitor can go from interested to booked without leaving the site. I also added a focused link-in-bio landing page for social profiles — a single, fast page with the few actions that matter — fully translated across all three languages.

The other half of the week was brand discipline. I wrote down the school’s brand guide — colors, typography, photography style, component conventions — extracted from their official identity manual, and started aligning the site to it, replacing ad-hoc styling with proper brand tokens. A header tagline went in across all three languages too. Having the rules written down means every new section can be checked against one source of truth instead of eyeballed.