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ptycoin

Overview

PTYcoin is a bilingual crypto publication — news, market reads, policy coverage, project spotlights and explainer guides — written for Latin America but relevant anywhere. The premise is simple: most crypto coverage is English-first and US-centric, so PTYcoin treats Spanish and English as equals and keeps a LatAm lens woven through the reporting rather than bolted on. Every article ships in both languages, paired so a reader can switch between them and a publisher can trust the catalog is never half-translated.

How it works

Content is the product, so the content model carries the weight. Each story is two Markdown files — one English, one Spanish — joined by a shared translationKey; CI rejects any post that isn’t paired, which keeps the bilingual promise honest. Articles fall into a fixed set of beats (news, markets, policy, projects, guides) and run through a bespoke plain-CSS Hugo Extended theme with light/dark theming, hreflang, and a language-preference redirect so visitors land in their language. Search is client-side via Pagefind, indexed in both languages at build time. GitHub Actions builds the site and runs the pairing and front-matter checks on every PR; merging to main triggers an automatic deploy to Cloudflare, so publishing is just merging.

Stack: Hugo Extended · plain-CSS bespoke theme · Pagefind · GitHub Actions · Cloudflare.

2026-08-23

ptycoin — week of 2026-08-17

A real art direction for covers, a two-track headline contract, and language selection that offers instead of hijacks.

2026-08-16

ptycoin — week of 2026-08-10

Stopped writing for search, fixed how evergreen guides are marked up, and consolidated the review pass.

2026-08-09

ptycoin — week of 2026-08-03

Automated the daily publish path end to end, and hardened the review pass around Spanish register and flow arithmetic.

2026-08-02

ptycoin — week of 2026-07-27

Quality-control week: review-pass hardening, Spanish translation fixes, and tighter sourcing.

2026-07-27

ptycoin — week of 2026-07-20

Made the site legible to AI agents, then measured whether they actually showed up.

2026-07-20

ptycoin — week of 2026-07-13

Started building for machine readers, tuned the brief pipeline from search data, and set a rule for cover art.

2026-07-13

ptycoin — week of 2026-07-06

Tightened the editorial pipeline against AI slop and built out distribution tooling for social and search.

2026-06-29

ptycoin — week of 2026-06-29

Kept the bilingual desk publishing and worked the new woven-LatAm-lens standard through live articles.

2026-06-27

ptycoin — week of 2026-06-22

Got the monetization and consent plumbing compliant, reframed the LatAm angle in the editorial guide, and hardened the content-review checks.

2026-06-21

ptycoin — week of 2026-06-15

Added related-posts recommendations and a language-preference redirect, wired up engagement analytics, and kept the daily desk running.

2026-06-14

ptycoin — week of 2026-06-08

Built a market-chart generator, reworked navigation around the beats, and kept the daily news and markets cadence going.

2026-06-07

ptycoin — week of 2026-06-01

Re-platformed the whole blog onto a bespoke bilingual Hugo theme, stood up CI and Cloudflare deploys, and published the first batch of articles.